Our Mission
Sharing an indie lifestyle with the world
We reckon it’s possible to design products that suit your lifestyle and do wonders for the planet. The laid-back vibe of the modern Aussie lifestyle has inspired our entire award winning furniture and bedroom range. It’s more than just comfort and good looks, we treat our customers like our mates.

Joining 1% for the Planet is something we do.
As we say, we walk the walk. Since we donate one percent of our yearly gross sales to the benefit of the environment, people, and animals, we are the only mattress and furniture retailer in india that supports 1% for the Planet.


We're pleased to be a B-Corp company.
We take great pride in upholding the strictest social and environmental standards as certified B-Corps. We’re excited to be a part of a consortium of businesses constructing a more sustainable and equitable economy.
We are still in favor of the WWF.
In addition to our ongoing collaboration with WWF-Australia, through which we have provided over $3 million since 2017 to support koalas, green sea turtles, and glossy black cockatoos, we have donated over $2 million to charities since 2015.


Reusing mattresses through Soft Landing
Only 15% of the 1.6 million mattresses that are produced annually are recycled; the rest wind up in landfills. Cheap mass-produced goods might appear like a sensible temporary solution, but ultimately, the environment bears the cost. Your old mattress can be removed and recycled for a fair price thanks to our partnership with Soft Landing, a social organization that recycles mattresses. As a social venture, they reduce landfill waste and save the environment by recycling as many mattresses as they can. We can change this if everyone adopts a long-term, sustainable mindset.
Our plan for reflection and reconciliation.
For the benefit of all, reconciliation is fundamentally about improving ties between non-Indigenous and Aboriginal/Torres Strait Islander peoples. Our goal as a brand that is centered on powerful influences and is proudly owned is to influence a common sense of national unity and identity by actively using our resources as a group to support, include, advocate for, and educate ourselves about our First Nations Peoples. We encourage you to take some time to go through our action plan for reconciliation, Reflect.


An Statement on Modern Slavery
We’re dedicated to enhancing our procedures to prevent modern slavery in all of its manifestations by putting in place and upholding strong procedures and controls that guarantee slavery doesn’t exist anywhere in our business, not even in our supplier chains.